LACK OF FOCUS!

Next time you find yourself texting, tweeting, and watching an episode of How I Met Your Mother, while you’re “working.” Kick yourself. A big rift exists between enslaving yourself to and utilizing technology. No one likes that person, who can’t finish a conversation without checking a text message. Trust me, ensuring a meaningful connection with the person or problem right in front of you remains more important than checking if one exists miles away. If I’m wrong, why waste the time talking to them in the first place?
The digital age brought us closer together, and somehow drove people farther apart, too. Maybe the world got smaller, but people found a way to remain distanced. The infectious by-product of our digital addiction is people’s lack of focus. So many external stimuli bombard our brains that we become numb to information. Being pulled between so many tasks is like being strapped to a medieval rack and having our mental limbs yanked out of their sockets.
A Short History on Stimulation and Information Sharing

All of mankind’s history passed with very little stimulation or information sharing. Our ancestors crept through the woods jumping at the light crack of a branch behind them. Causing an intuitive reaction, turn and assess the threat or run like hell. With only a few stimuli ever crossing our paths simultaneously, it makes sense that we never evolved to handle today’s media fury.
Ancient philosophers and leaders would have killed for the truths and knowledge we receive in middle school. Information travels at the speed of light around our planet. Most of us will never attempt to contemplate the inner workings of this seemingly magical phenomenon. However, sending signals across the globe in fractions of a second significantly impacts almost every facet of our lives. Unfortunately people can’t absorb all of this info flying around us, so we need to Focus and prioritize information to understand, assimilate, and utilize it.
Lack Focus & DIE! (Or at least not reach your potential)
Lacking focus greatly affects productivity, stress levels, and progress toward goals. Why? Cognitive switching costs. Every time you shift attention from one activity to another, you pay a little toll. Even people practiced in parsing their attention do not perform optimally, when attempting to multi-task (contrary to their prideful claims of multi-tasking mastery). The brain appears ridiculously effective at deceiving itself. Leo Babautu, prolific blogger of Zen Habits, notes this in his book as the Cognitive Switching Penalty, which is reviewed here on Josh Kaufman’s Personal MBA website. Here they liken the switching cost to loading information to a computer. Every time you switch your attention, you must wait for your brain to upload the information. By batching similar tasks, your brain spends less effort loading information to working memory, thereby enabling you to complete more with less effort. Furthermore, a great deal of research gathered by the American Psychological Association supports this claim. The research not only notes the inefficiency of cognitive switching, but delves further illustrating increased levels of error, when subjects repeatedly switch between tasks.
Moral of the story: multitasking (aka lacking focus) drives your productivity down and your stress up.
Extreme Example
ADHD Prevelance in America

In this context, I intend to use ADHD, a chronic impairment of sustained attention among other symptoms according to the Mayo Clinic, to show the detriments related to lack of focus.
NOTE: I do not intend this to be a discussion of the existence, causes, or catalysts of ADHD. I am using this extreme to illustrate a correlation between lack of focus and lowered productivity. No more, no less. I’m not insinuating that people with ADHD cannot succeed, either.
According to the CDC, a study showed an estimated aggregate loss of nearly 150 million work days each year were lost relating to ADHD in a sample of ten countries. The economic impairment of such a scale could equivocate to the GDP of smaller nations! If a group of people known for lack of focus struggle with productivity, one doesn’t need to stretch far to see lack of focus hindering their progress.
Focus at its Finest

Let’s think about focus in a physical sense. Ever tried to cut down a tree with a baseball bat? Cut your steak with the rear end of a pen? Rip taping off your most recent UPS package instead of cutting it? Focus remains an elemental part of our everyday world. Focused pressure allows karate master’s to break boards and concrete blocks with their bare hands, knights to cut down an armored enemy with a swing of a broadsword, dictators to drown under a rallied coup of like-minded citizens, and you to complete that procrastinated project only minutes before the deadline.
On the other side of the spectrum, think about the Buddhist monks lying down on a bed of nails, and standing up unscathed! Why does one false step in a parking lot drive a nail into your heel, but these beings choose to lie down upon hundreds with no ill effect? The pressure of so many nails closed together spreads out the bodyweight evenly, allowing no pressure to Focus and pierce any one part of skin.
Famous Examples of Focus
Hollywood
- Sherlock Holmes – Remember the scenes in the Sherlock Holme’s movies (the ones with Robert Downey Jr.). During fight scenes you see him play out in slow motion a heightened sense of the immediate environment, and a strategy he develops to come out victorious. Focus brings details and thoughts to your attention that brief indulgences in thought cannot hope to manifest. Focus makes you kick ass.
Inventor

- Thomas Edison – Could you fail 1000 times, and still make the light bulb? An unfair question, so here’s another. Could you fail at anything 10 times, and not become hopelessly discouraged? 5 times? Twice? Most people fail, because they do not devote themselves to the goal at hand. In other words, they lack focus. Persistence is a derivative of focus. To persist, one must focus on a task, and continually attack it from multiple angles. Leaving it momentarily, only to return to the task at hand with the last activities remnants littered about your mind, makes you highly ineffective.
Business and Innovation
- Steve Jobs – After recently completing Mr. Job’s recent biography by Walter Issacson, I’m utterly fascinated with Job’s psyche. So intense, he could distort reality with focus. He became so utterly enwrapped in his vision that he refused to believe anything to the contrary despite realities protests. Those around him reported completing their work at super-human speeds, solely because Jobs rejected the idea that it wasn’t possible. In a world of open-source and licensing, Steve’s focus on end-to-end production and a few key products ushered Apple to the coveted designation of most valuable company on the planet. By eliminating all distractions (outside firms, suppliers, projects) Steve enabled Apple to supremely focus on developing some of the greatest products of our age. Stay tuned for more posts relating to Steve Jobs and the new book.
Physics and Genius
- Einstein – In a previous post I introduced you to Einstein’s focusing techniques. He once said, “I am not a genius. I only have a superior power of focus.” If the most famous genius of all time willing attributes his greatness to a habit, emulating it may not be the worst idea to ever inhabit that space between your ears.
Sports World

- Michael Jordan – The best player ever to step foot onto an NBA court, the man you get the ball to in crunch time, the guide to the championship. Do you think he thought about checking his email during the fourth quarter? (Screw all of you, who noted the lack of email prevalence during most of his career. Work with me, will you?) No, every ounce of his being yearned for one result. Nothing outside the court mattered. Hell, when he rose into the air, ball raised up in perfect form, the defense didn’t matter, the crowd didn’t matter, breathing didn’t matter!!! All attention focused on one thing, the middle of the hoop. Reaching “the zone” allows you to enter a zen-like calm amid a torrent of stimuli. Your focus burns so intensely that you move intuitively, thought no longer necessary. The use of meditation techniques on athletes has been shown to boost performance! Especially, mediation involving visualization. What does all this mean? Better focus, better performance.
Fighting for Your Focus
1. Meditate regularly. Almost any focus or concentration technique you stumble upon includes mediation. Meditation holds a host of benefits. The use of meditation techniques on athletes has been shown to boost performance! Especially, mediation involving visualization. What does all this mean? Better focus, better performance.
For information on how to meditate visit here or try a simple search! You’ll be surprised how many resources are available for a variety of meditations.
2. Make it a habit. Don’t let yourself get distracted. Sounds easy. We know it’s hard, but the results are well worth it. Start with easy tasks. Never start a new task before finishing your current endeavor. Unless, of course, some emergency arises. And no checking your email for the ninth time today in the middle of work does NOT count as an emergency. If there’s a problem worth your time, it will still be around once you are finished. Instead finish the letter you were writing. Eat your meal without checking your phone. Utilize browser add-ons like Leechblock (for Firefox browsers only), which prevents you from going to URL’s for more than a specific period of time or during certain time you set. Stop yourself from visiting those addicting, time-sucking sites. Over time, the habit will ingrain itself in your everyday life creating super-human on tasks, and then notice how your productivity sky-rockets.
3. Get comfortable – Awkward positions only inhibit focus and concentration. People often down-play the effects of their environment. If you’re not comfortable, you’ll spend more time concentrating on your straining back than the task at hand. Find an area where you can arrange yourself comfortably with the proper lighting before you set out to work.
4. Eliminate unnecessary clutter while working – Again environment plays a huge role in success. Less distractions = less stimuli = more focus. I make sure certain items, such as my cell phone, don’t even win a spot in my peripherals. This way nothing in my visual field pulls me away from the task at hand. I LOVE organization. Whether I file or index information, I always know where to get what I need. This saves an enormous amount of time, I otherwise would spend digging through things.
5. Go for a Walk – Getting some fresh air, and oxygenating those brain cells of yours will help lift that fog out of your head. Walking produces a very calming effect in most people. Struggling to sort out a problem in your head, walk on it. See where it takes you. In fact one study illustrated improvements in memories and focus in elderly people, who went for walks, compared to their sedentary fellows.
6. Visualize – Visualizing the result of your goal will dramatically increase your motivation to attain it. You’ll find hypermotivation does a great deal in terms of focus. You may even find yourself focusing, because you enjoy it! Here’s a personal visualization technique I use frequently to keep myself motivated. We’ll use weight lifting as an example.
- Imagine the desired result in vivid detail. I’m talking Tony Robbins style, dive into the experience with all of your senses. Imagine yourself pressing the weight triumphantly above your head. Feel the sweat dripping down your nose, the burn raging in your shoulders. See the movement of your arms in almost mechanically perfect form.
- Imagine the action or event that must precede the desired result. Here we could use the struggle at the end of the lift, right before its pressed all the way up.
- Continue imagining what would happen in reverse until you reach the present moment.
- Then play the whole event forward in the planned steps you created.
- Repeat this a couple of times if necessary to ingrain it in your head.
- Open your eyes and go do it.
7. Act – Action is focus’s truest form. So go ahead and start doing the Impossible!
Thanks for reading! Please share your thoughts in the comments section below! If you found this post helpful please share it with your Social Media of choice. Thanks!!
Does anyone else have any good techniques for increasing focus?
Photo Thank Yous:
Focus: Lifehack.org
Caveman: Gimmemojo.com
Meditation: Samcameraonline.com
ADHD: CDC.org
Lightbulb: Shutterstock.com
Michael Jordan: Legend Players.com
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